Journal — tag
#marketing
2 posts
- 20 July 20262 min read
Why AI Commercials Convert
The economics of spec creative have flipped. Volume, not cost, is the point — here is the math.
- 24 June 20263 min read
The Testing Structure That Saves Paid Media Accounts
Most accounts fail on creative, not bidding. A written testing structure is the fix — hypothesis, budget split, kill criterion.